Daniela Romo — Growth & Digital Marketing Portfolio

Google Analytics 4

From zero users to 700K+ monthly actives.

I rebuilt c3ntroglobal.com from scratch in WordPress + Elementor Pro, wired GA4 + Google Tag Manager for conversion tracking, and grew organic reach to 60+ countries between February and July 2026.

analytics.google.com — C3ntro Global · GA4

Analytics

Search "site users by country"…

Home Reports Explore Advertising

Reports snapshot · Feb 1 – Jul 22, 2026

C3ntro Global — Site performance

Active users

▲ from 0

Countries reached

▲ organic reach

Avg. engagement

4m 16s

▲ read time

Landing pages live

▲ built & tracked

Active users over time

Site rebuilt: WordPress + Elementor Pro Tracking: GA4 + Google Tag Manager Growth engine: SEO / GEO / AEO

Google Search Console · Semrush

100% site health. Position zero to page one.

Technical SEO, keyword strategy and 100+ blogs and landing pages took the site from unindexed to ranking across 60+ countries — including AI search engines through GEO/AEO optimization.

search.google.com/search-console — c3ntroglobal.com

Search Console

c3ntroglobal.com · Verified

☑ Total clicks

☑ Total impressions

Average CTR

2.3%

Average position

8.4

Top queries · driving qualified traffic

Query	Clicks	Impressions	Position
did experts 20+ countries	6,410	184K	1.2
wholesale did provider	4,980	141K	2.1
a2p sms platform latam	3,720	96K	3.4
wholesale voice termination	2,890	88K	3.8
otp sms infrastructure	2,140	67K	4.6

HubSpot · CRM & Automation

Every lead tagged, routed and measured.

I own the full lead lifecycle in HubSpot: forms embedded in WordPress via shortcode, segmented lists with dynamic tags, nurture and 30-day remarketing workflows, and monthly ROI reporting to sales and the CEO. Click through the tabs.

app.hubspot.com — C3ntro Global portal

HubSpot

Organic lead funnel — monthly

Forms → GTM conversion event → HubSpot contact → lifecycle stage → sales handoff

MQLs / month

organic search

MQL → SQL

conversion rate

SQLs / month

handed to sales

Remarketing cycle

30d

HubSpot lists

Site visitors

GA4 + GTM tracked

Form submissions

3-field forms · 3% → 9% conv.

MQLs

~60 / month

SQLs

40% conversion · ~24 / month

Lead routing workflow

Built with dynamic tags, branching logic and SDR handoff — live in production

Contact submits form on landing pageTrigger · GTM fires conversion event

Tag by audience segmentDynamic tags · SME / Enterprise / Integrator

Enroll in nurture sequence + notify salesFirst contact email → SDR call scheduled

Qualified after sales contact?Branch · lifecycle stage check

YES

Move to SQLTracked in monthly ROI report

30-day remarketing listRe-engagement workflow + retargeting

Monthly reporting — what the CEO sees

SQLs generated, ROI and accumulated ROI by channel, partner budget distribution

Channel	Owner	Monthly output	Status
Organic search (SEO/GEO/AEO)	Daniela	~60 MQLs · 24 SQLs	Above target
Paid search (Google Ads)	SEM specialist + Daniela	Shared ROI report	Optimizing
LinkedIn Ads	Daniela	2K followers / 1.9M impr. per campaign	Scaling
Remarketing (30-day lists)	Daniela + Lead-to-Sales	Re-engagement cycles	Continuous

LinkedIn · Campaign Manager

900 to 6,000 followers. 5M+ impressions.

Organic strategy plus targeted campaigns with daily budget management, bid optimization and audience testing. One flagship campaign: 2,000 quality followers and 1.9M impressions in 2.5 months on 330 MXN/day.

linkedin.com/company/c3ntro-global — Analytics

🔍 Search

Page analytics · Followers

C3ntro Global

Wholesale telecom · DIDs, A2P SMS & Voice · "We're already inside"

Follower growth (12 mo)+567%

Total impressions5M+

Content engine2,100+ assets

Campaign QAZero critical errors

Follower growth

Aug 2025 – Jul 2026 · organic + paid

Flagship campaign · Target verticals

330 MXN/day · 2.5 months · manual bid after week 2 · dayparting Tue–Thu

2,000followers

1.9Mimpressions

Google Ads · Search

+57% optimization in 7 months.

I covered the SEM seat while the role was unassigned, working hand in hand with a dedicated Google account manager: AI Max optimization, GTM conversion tracking, search-term audits, per-campaign segmentation and restructuring decisions — Search only, no Display.

ads.google.com — C3ntro Global · Search campaigns

Google Ads

Enterprise account · Search

ℹ️

Context: I stepped into the SEM function temporarily and ran it alongside a Google account manager — auditing campaigns, refining search terms and segmentation, and making the optimization calls together. Honest scope: supporting role, real results.

Optimization score

0%account score

▲ +57% in 7 months

AI Max optimization · search terms · segmentation · campaign restructuring

Optimization score over time

Jan – Jul 2026 · Search campaigns · reviewed with Google account manager

Campaigns · what I audited and optimized

Campaign	Type	Focus	Result
DID Solutions — Core terms	Search	Search-term audit + negatives	▲ CTR & quality
A2P SMS — LATAM segments	Search	Segmentation per campaign	▲ Qualified clicks
Wholesale Voice — Intent	Search	AI Max + bid strategy review	▲ Optimization score

Event Marketing · International

11 international events a year, contract to show floor.

I own the full event cycle: from the moment the contract is signed until every seller walks in with everything they need. Promotional items, brochures, ad magazines, press releases, interview coordination — orchestrating 27+ vendors and internal teams across finance, legal, marketing, design and development. Tap an event to see the operation.

Event Command Center — annual pipeline

🗓 Event Command Center

11 EVENTS / YEAR

11international events per year

27+vendors coordinated

5teams orchestrated: finance, legal, mkt, design, dev

100%sellers fully equipped by day one

Annual pipeline — tap an event

Capacity Middle East

Dubai · Wholesale telecom · Booth + meetings program

Contract → show floor100%

✓Contract signed & scope locked
✓Promotional items produced
✓Brochures & ad magazines shipped
✓Press release distributed
✓Interviews coordinated
✓Sales team fully equipped

Who I orchestrate

Every event runs through the same machine

Finance Legal Marketing Design Development PR & Media Logistics

27+ vendors under coordination per cycle: print & promo production, booth builders, shipping & customs, media outlets, photo/video crews — quoted, contracted, briefed and delivered on schedule.

Deliverables per event: promotional articles, brochures, ad magazines, press releases, interview agendas, booth collateral and the full seller kit.

C-Level Collaboration · Case

The CEO asked for one thing: "Make us appear as The DID Experts."

THE ASK

Category leadership

Position C3ntro Global as the go-to DID authority in search, ahead of established competitors.

MY PLAY

Integrated positioning

One narrative ("We're already inside") deployed across web, SEO content, social and industry events, all tracked.

EXECUTION

Cross-functional sprint

Coordinated marketing, dev, finance and PR. Landing pages, keyword clusters and event collateral shipped in weeks.

countries ranking as "The DID Experts" within one month — outranking direct competitors on the category's core terms.

See the site ↗

Production Stack · Design × AI

A one-person content engine.

Design degree + marketing degree + AI automation. I build the brand system, then build the machine that produces it at scale.

Multimedia assets shipped: video, GIFs, podcasts, event collateral, corporate materials.

IllustratorPhotoshopAfter EffectsPremiereFigma

Custom Claude skills & agents for on-brand content generation, plus a brand-trained image generator built cross-functionally.

Claude SkillsAgentsMagnificGPT

Landing pages & blogs built with conversion hierarchy, forms and tracking on every one.

WordPressElementor ProHubSpot formsGTM

Startups & mid-market clients served as freelance consultant — funnels, brand systems and campaign turnarounds.

Google AdsGA4Brand systems